adhd102 (![[info]](http://l-stat.livejournal.com/img/userinfo.gif){kind=small} adhd102) wrote,@ 2008-10-16 10:53:00 |
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Omega-3 claims draw regulator attention in UK
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UK food supplements manufacturer, Equazen, has had its wrist slapped by the advertising watchdog for the second time this year for making unsustainable claims.
The company was making a number of marketing claims in regard to its eye-q supplements, most of which the voluntary body, the Advertising Standards Agency (ASA) took offence to, and ordered Equazen to amend its ads.
These included the fact the advert said eye-q could improve general school performance among children, whereas the studies referenced were more specific, making reference to specific groups of children with Developmental Co-ordination Disorder (DCD) and Child Attention-deficit Hyperactivity Disorder (ADHD).
In addition, the ad’s "PAY ATTENTION!" headline, which in association with the text “Independently tested” implied the supplement could be a cure for ADHD when this was not the case.
In addition, it could discourage medical treatment for what is a serious medical condition.
In February, Equazen was told to remove claims that the same brand of supplements "... may help maintain concentration levels and healthy brain development", "the Clever Capsule”, "scientifically tested in schools", "proven in schools" and "proven by science" from its advertising.
However, the ASA rejected a complaint that the trials referred to in the advertising had not been independent, noting "they (Equazen) had not initiated the tests or supplied financial backing in any other context".
The trial referenced was the 2005 Durham Trial which gave Equazen supplements to school children in the north east of England and found it had behavioural and learning benefits.
In another ASA ruling, a UK dairy company, Dairy Crest, was told to cease linking its omega-3 fortified milk to the study, fundamentally because the omega-3 dosages gained from the omega-3 supplements were much greater than that from milk and so the milk was told to stop the link.
Proverb:
Good Food is Good Medicine.
<> Garbage in, garbage out.
Why be Sick?
eat Local Organic food
http://www.organicconsumers.org
http://sarahteach.livejournal.com/1
http://remineral.livejournal.com
book: Bragg Healthy Lifestyle; by Patricia Bragg
http://healthmasters.com
RAPIDLY increase Child's INTELLIGENCE,
ANALYTICAL abilities and CONCENTRATION skills
http://go101.livejournal.com http://chess202.livejournal.com http://suzuki101.livejournal.com
book: Nurtured by Love, The Classical Approach to Talent Education; by Shinichi Suzuki
book: The Mozart Effect for Children; by Don Campbell
CO-OPERATIVE Games
http://www.familypastimes.com
Sustainable Technology TRAINING for WOMEN
http://sarahteach.livejournal.com/2
ORGANIC SCHOOL LUNCH STUDIES directory
http://organic4school.livejournal.com/1
BBC: news articles on diet changes in schools
http://bbc5junk2food.livejournal.com/40
Success Stories: Changing Diet eliminated ADHD
http://organic4school.livejournal.com/3
GENERAL LINKS
http://vegcar.livejournal.com/25537.htm
Be a bringer of the LIGHT.
`
UK food supplements manufacturer, Equazen, has had its wrist slapped by the advertising watchdog for the second time this year for making unsustainable claims.
The company was making a number of marketing claims in regard to its eye-q supplements, most of which the voluntary body, the Advertising Standards Agency (ASA) took offence to, and ordered Equazen to amend its ads.
These included the fact the advert said eye-q could improve general school performance among children, whereas the studies referenced were more specific, making reference to specific groups of children with Developmental Co-ordination Disorder (DCD) and Child Attention-deficit Hyperactivity Disorder (ADHD).
In addition, the ad’s "PAY ATTENTION!" headline, which in association with the text “Independently tested” implied the supplement could be a cure for ADHD when this was not the case.
In addition, it could discourage medical treatment for what is a serious medical condition.
In February, Equazen was told to remove claims that the same brand of supplements "... may help maintain concentration levels and healthy brain development", "the Clever Capsule”, "scientifically tested in schools", "proven in schools" and "proven by science" from its advertising.
However, the ASA rejected a complaint that the trials referred to in the advertising had not been independent, noting "they (Equazen) had not initiated the tests or supplied financial backing in any other context".
The trial referenced was the 2005 Durham Trial which gave Equazen supplements to school children in the north east of England and found it had behavioural and learning benefits.
In another ASA ruling, a UK dairy company, Dairy Crest, was told to cease linking its omega-3 fortified milk to the study, fundamentally because the omega-3 dosages gained from the omega-3 supplements were much greater than that from milk and so the milk was told to stop the link.
Proverb:
Good Food is Good Medicine.
<> Garbage in, garbage out.
Why be Sick?
eat Local Organic food
http://www.organicconsumers.org
http://sarahteach.livejournal.com/1
http://remineral.livejournal.com
book: Bragg Healthy Lifestyle; by Patricia Bragg
http://healthmasters.com
RAPIDLY increase Child's INTELLIGENCE,
ANALYTICAL abilities and CONCENTRATION skills
http://go101.livejournal.com http://chess202.livejournal.com http://suzuki101.livejournal.com
book: Nurtured by Love, The Classical Approach to Talent Education; by Shinichi Suzuki
book: The Mozart Effect for Children; by Don Campbell
CO-OPERATIVE Games
http://www.familypastimes.com
Sustainable Technology TRAINING for WOMEN
http://sarahteach.livejournal.com/2
ORGANIC SCHOOL LUNCH STUDIES directory
http://organic4school.livejournal.com/1
BBC: news articles on diet changes in schools
http://bbc5junk2food.livejournal.com/40
Success Stories: Changing Diet eliminated ADHD
http://organic4school.livejournal.com/3
GENERAL LINKS
http://vegcar.livejournal.com/25537.htm
Be a bringer of the LIGHT.
