adhd102 (![[info]](http://l-stat.livejournal.com/img/userinfo.gif){kind=small} adhd102) wrote,@ 2008-10-16 10:53:00 |
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Health claim embarrassment for Nestle
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The UK’s Advertising Standards Agency has upheld complaints against two ‘misleading and inaccurate’ adverts for Nestle’s Maggi Noodles and GlaxoSmithKline’s Horlicks which made unsubstantiated health claims.
The adverts were intended for broadcast in Bangladesh, but were accidentally shown on UK cable channel Nepali TV, prompting complaints from viewers.
The Nestle ad claimed the noodle product could help build strong bones and muscles by dint of its protein and calcium content; whereas the Horlicks ad claimed that proof had been found that the beverage could make children “taller, stronger and sharper”.
Even though the adverts are said to have been in compliance with Nepali advertising standards, the market for which they were intended, in Europe the new health claims regulation, introduced last year, requires considerable scientific evidence before a food or beverage product can bear a health claim.
The Horlicks ad also referred to a ‘test’ on 869 schoolchildren. After being timed running and swimming, the teachers proclaimed that the children who drunk Horlicks were superior performers.
As for the Maggi Noodles, their protein content was 10 per cent, short of the 12 per cent minimum protein content that the Food Standards Agency (FSA) says products must have in order to make a ‘high in protein' claim.
Marketing tactics
Even though the brand owners were not aware that the adverts would be broadcast in the UK as part of a content re-packaging deal, the issue looks to cause some embarrassment for the multinationals and raise the question of dual standards for scientific substantiation.
Nestle has long battled against criticism of aggressive marketing of its baby milk formulas in developing countries – despite claims that it has changed its practices.
Proverb:
Good Food is Good Medicine.
<> Garbage in, garbage out.
Why be Sick?
eat Local Organic food
http://www.organicconsumers.org
http://sarahteach.livejournal.com/1
http://remineral.livejournal.com
book: Bragg Healthy Lifestyle; by Patricia Bragg
http://healthmasters.com
RAPIDLY increase Child's INTELLIGENCE,
ANALYTICAL abilities and CONCENTRATION skills
http://go101.livejournal.com http://chess202.livejournal.com http://suzuki101.livejournal.com
book: Nurtured by Love, The Classical Approach to Talent Education; by Shinichi Suzuki
book: The Mozart Effect for Children; by Don Campbell
CO-OPERATIVE Games
http://www.familypastimes.com
Sustainable Technology TRAINING for WOMEN
http://sarahteach.livejournal.com/2
ORGANIC SCHOOL LUNCH STUDIES directory
http://organic4school.livejournal.com/1
BBC: news articles on diet changes in schools
http://bbc5junk2food.livejournal.com/40
Success Stories: Changing Diet eliminated ADHD
http://organic4school.livejournal.com/3
GENERAL LINKS
http://vegcar.livejournal.com/25537.htm
Be a bringer of the LIGHT.
`
The UK’s Advertising Standards Agency has upheld complaints against two ‘misleading and inaccurate’ adverts for Nestle’s Maggi Noodles and GlaxoSmithKline’s Horlicks which made unsubstantiated health claims.
The adverts were intended for broadcast in Bangladesh, but were accidentally shown on UK cable channel Nepali TV, prompting complaints from viewers.
The Nestle ad claimed the noodle product could help build strong bones and muscles by dint of its protein and calcium content; whereas the Horlicks ad claimed that proof had been found that the beverage could make children “taller, stronger and sharper”.
Even though the adverts are said to have been in compliance with Nepali advertising standards, the market for which they were intended, in Europe the new health claims regulation, introduced last year, requires considerable scientific evidence before a food or beverage product can bear a health claim.
The Horlicks ad also referred to a ‘test’ on 869 schoolchildren. After being timed running and swimming, the teachers proclaimed that the children who drunk Horlicks were superior performers.
As for the Maggi Noodles, their protein content was 10 per cent, short of the 12 per cent minimum protein content that the Food Standards Agency (FSA) says products must have in order to make a ‘high in protein' claim.
Marketing tactics
Even though the brand owners were not aware that the adverts would be broadcast in the UK as part of a content re-packaging deal, the issue looks to cause some embarrassment for the multinationals and raise the question of dual standards for scientific substantiation.
Nestle has long battled against criticism of aggressive marketing of its baby milk formulas in developing countries – despite claims that it has changed its practices.
Proverb:
Good Food is Good Medicine.
<> Garbage in, garbage out.
Why be Sick?
eat Local Organic food
http://www.organicconsumers.org
http://sarahteach.livejournal.com/1
http://remineral.livejournal.com
book: Bragg Healthy Lifestyle; by Patricia Bragg
http://healthmasters.com
RAPIDLY increase Child's INTELLIGENCE,
ANALYTICAL abilities and CONCENTRATION skills
http://go101.livejournal.com http://chess202.livejournal.com http://suzuki101.livejournal.com
book: Nurtured by Love, The Classical Approach to Talent Education; by Shinichi Suzuki
book: The Mozart Effect for Children; by Don Campbell
CO-OPERATIVE Games
http://www.familypastimes.com
Sustainable Technology TRAINING for WOMEN
http://sarahteach.livejournal.com/2
ORGANIC SCHOOL LUNCH STUDIES directory
http://organic4school.livejournal.com/1
BBC: news articles on diet changes in schools
http://bbc5junk2food.livejournal.com/40
Success Stories: Changing Diet eliminated ADHD
http://organic4school.livejournal.com/3
GENERAL LINKS
http://vegcar.livejournal.com/25537.htm
Be a bringer of the LIGHT.
